The Narratives of the Candidates

Out of retirement with this highly recommended piece by David Bordwell about Obama and McCain and the narratives they've constructed for themselves (through their memoirs and the campaign). I don't think I can do it justice in capsule review, so just read it.

Excerpted:

If McCain’s book is an adventure tale, Obama’s is a detective story. The through-line, as screenwriters might say, is Obama’s search for his identity as a African American. If McCain’s plot is driven by honor and duty, Obama’s depends on race and social responsibility. McCain steers by a fixed star, and is shamed when he goes off course. Obama is scanning the heavens for some stable pole that will give him a sense of who he is.

Obama’s tale is more complex than McCain’s, but each one reflects the image of the protagonist. McCain lives in a world of clear-cut demands, called the Code, and so any problem comes from failing to meet the obligations of duty. Obama’s world is hazy and uncertain; there is no Code. How should a man like him, with his heritage, find a way to live with dignity?

...we can say that stories create curiosity about past events, suspense about future events, and surprise by means of unexpected events. Whatever other emotions a narrative evokes, we need to feel at least one of these three states. We can distinguish the two Presidential campaigns’ “master narratives,” along these dimensions.

In the ongoing electioneering, Obama’s campaign is now driven almost completely by suspense. He’s not asking us to find out more about what led to the war in Iraq or the economic collapse or the crumbling infrastructure; it’s assumed that we know enough backstory. Everything is about what comes next...The very image of suspense.

McCain, by contrast, is running a campaign driven by curiosity and surprise. Many of his talking points dwell on the past. Who is Barack Obama, really? What did he have to do with Ayers, Rezko, the Fannie Mae and Freddie Mac executives? Why did he sit in Jeremiah Wright’s church? And so on. These questions ask us to feel curiosity in the form of suspicion about McCain’s rival. The fact that most in his audience haven’t taken up the hint has driven the campaign to try to invoke another emotion: surprise. The pick of Sarah Palin is the most obvious instance, but several others have followed: suspending the campaign, promising to buy people’s mortgages, yanking Joe the Plumber out of obscurity as an emblem of small business, even the “not ready yet” tagline of a recent ad. There may be more surprises to come, as gloomy Democrats fear (which only increases their feeling of suspense). At this point, the act of winning would be the ultimate McCain surprise.

So the campaigns may teach us something of interest about narratives: You can’t have a gripping narrative without some suspense. You can do without curiosity or surprise, but a story lacking suspense won’t keep us turning enough pages to be curious or surprised. Maybe that’s why the McCain campaign never had a “compelling narrative.” It didn’t build up enough of a sense of how it would win or how, after the election, the future would be different.